Tyree Group · v4
NAV MATCHES THE APPROVED SITEMAP. Two levels only. Industries is second with a ten-item dropdown (overview plus nine sectors), Capability is a single page with no dropdown, and "Request a quote" is the header button pointing at the primary conversion page.

Transformers, substations, switchboards, cable and wire. Made in Australia since 1946.

Powering industry and communities across Australia, New Zealand and the Pacific.
NEW H1. The old H1 was a slogan: it says Tyree powers things without saying what Tyree makes. The new one names the five product lines, the country and the founding year in one line, which is what both a first-time visitor and a search engine need from an H1. The old slogan drops to the supporting line below the rule, so nothing is lost. Primary button changes to "Find your industry", because Industries is now the priority pathway.

What we do

Tyree Group designs and manufactures power distribution equipment for Australia, New Zealand and the Pacific. Distribution and power transformers up to 35MVA/132kV, packaged substations from 50kVA to 20MVA, low-voltage switchboards, over 2,000 cable products and copper wire, all built and tested in our own facilities.

100% Australian owned and operated. Made in Australia, for Australia, not just Australian-branded.

The positioning paragraph now carries real figures rather than adjectives. This is the block most likely to be quoted by AI answer engines, so specifics matter more than tone.

Australian made quality

Trusted for local solutions

100% Australian owned and operated, Tyree Group invests in regional jobs while designing for local conditions with our unmatched quality.

Excellence since 1946

80+ years leading industry

Backed by decades of manufacturing expertise, Team Tyree set the benchmark for advanced engineering and responsive customer service.

A business that gives back

The Tyree Foundation

Tyree supports engineering, education, and charitable works across Australia, donating 50% of company profit to the Tyree Foundation.

Industries we serve

All industries
NINE, NOT SEVENTEEN. All nine visible at once in a 3×3 grid with a line of copy each. The carousel goes: it hid two thirds of the set behind arrow buttons, gave each sector one word and an outline icon, and handed crawlers almost nothing. Every cell is a real internal link, which is what makes the industry pages rank.

Capability

End-to-end manufacturing, from design to delivery.

In-house engineering, one of Australia's most advanced steel fabrication facilities at 5,000 tonnes a year, our own testing laboratories, and a field service team that supports the product after it leaves the factory.

01

Collaborate

Engineering with you on the specification before anything is built.

02

Manufacture

Built, fabricated and tested in our own Australian and New Zealand facilities.

03

Deliver

Delivery, installation support, commissioning and ongoing field service.

1946
Manufacturing in Australia since
5,000t
Steel fabricated annually in one of Australia's most advanced facilities
3,000+
Substations produced per year
6 months
Safety stock held on key raw materials
Every figure is already published on the Capability page and nowhere else. The raw material buffer and direct-to-mill procurement are a real argument against importers right now.

Approximately 50% of our profits go to the Sir William Tyree Foundation.

Sir William Tyree established the Foundation in the early 1970s to support the causes closest to him: research and innovation, careers in engineering, and talented students who have experienced disadvantage. The Board he left behind still runs it that way.

Recent commitments include $7.5 million to the UNSW Nuclear Innovation Centre and $8 million to Powerhouse Parramatta.

The strongest sentence on the website is currently a caption under a heart icon. It becomes a headline.
Foundation · $7.5 million

Sir William Tyree Foundation makes gift to UNSW Nuclear Innovation Centre

Establishing research scholarships and advancing nuclear engineering research.

Foundation · 2025 Scholars

Tyree scholarship recipients visit Braemar Factory

Two days across advanced manufacturing and ANSTO's research facilities.

Foundation · $8 million

Tyree Foundation investing in Powerhouse Parramatta

Establishing the Tyree Foundation Gallery, one of the museum's largest exhibition spaces.

Ready to work with Team Tyree?

Home / Industries / Agriculture
ONE TEMPLATE, NINE PAGES. Build this once in Squarespace and duplicate eight times. The section order never changes: the sector's problem, what we supply, why Tyree, typical applications, proof, cross-links, conversion. That fixed order is what makes nine pages read as a system rather than nine unrelated pages.

Agriculture

Power at the end of the line, where a failure costs a season.

Farms sit at the far end of long rural feeders, often kilometres from the nearest substation, with voltage that sags under motor starting loads and equipment exposed to dust, heat, stock and weather. When a unit fails on an irrigation run in February, lead time matters more than price. That is the argument for a manufacturer down the road rather than a container on the water.

What agriculture needs from its electrical supply

Irrigation, dairy and processing loads are motor-heavy and start hard. On a weak rural feeder that means voltage dip, nuisance tripping and premature equipment wear, and the transformer has to be specified against starting current rather than nameplate demand alone.

The environment does the rest. Ambient temperatures well above standard design assumptions, airborne dust and chaff, corrosive fertiliser and effluent atmospheres, vermin and stock contact, and long stretches with nobody looking at the asset.

Then there is distance. A remote site with a failed transformer is off until a replacement arrives. Tyree manufactures in Australia and New Zealand and holds safety stock of key raw materials, so the replacement conversation is a production conversation rather than a shipping one.

Three paragraphs, one job each: the electrical problem, the environmental problem, the logistics problem. Around 150 words, and the section the current pages are missing entirely. Your engineers need to write or verify this for each of the nine.

Why growers and rural contractors choose Tyree

MANUFACTURED HERE

Made in Australia, for Australia

Manufactured locally for this market, not just Australian-branded. Designed against local conditions and local standards rather than adapted from an export specification.

SINGLE SOURCE

One supplier, one point of contact

Transformer, substation, switchboard, cable and wire from the same vertically integrated group, so the interfaces between them are our problem rather than yours.

TESTED IN HOUSE

Our own testing laboratories

Routine, special and type testing in our own labs, ISO 9001, 14001 and 45001 certified, with full material and process traceability on every product.

AFTER DELIVERY

Field service, not just supply

On-site installation support, commissioning, training and in-field testing, then ongoing service, maintenance and technical support.

Four claims, each traceable to something already published and each one checkable. The wording changes per industry, the structure does not.
Agriculture · Project

Project name

Three sentences: the site and its constraint, what Tyree supplied, the measurable result. If no agriculture project can be published, use a named application story. Do not ship with placeholder text.

Other industries
All eight siblings linked from every industry page. This cross-linking is what gives the set its ranking weight, and it is entirely absent today.

Send us the load schedule and the site conditions.

Home / Products

Products

Five ranges, manufactured in Australia and New Zealand and engineered to work together. Choose a range below, or start from your industry if you would rather begin with the application.

WHAT CHANGES. The current page shows the same five links twice: a cramped thumbnail strip with a search field above the fold, then the identical five as full-width alternating rows below. The strip goes, the rows halve in height, every word of copy survives, and specification tags are added. The "Looking For Future Ready Solutions?" line beside the search does nothing and goes. Site search moves into the header.
01 / TRANSFORMERS

Transformers

Powering the future of Australia and New Zealand

High-performance distribution and power transformers engineered for the demanding conditions of Australian and New Zealand networks.

Spanning pole-mount and kiosk units through to power transformers up to 35MVA/132kV, Tyree combines proven round-coil, core-type design with in-house conductor manufacturing to ensure reliable performance across utility, rail, mining, and renewable applications.

To 35MVA / 132kVPole-mount & kioskRound-coil, core-typeAS/NZS 60076
Explore transformers
02 / SUBSTATIONS

Substations

Innovation led and built for durability

Designed for evolving network requirements, Tyree's substation solutions do more than house equipment. They keep critical infrastructure running in demanding environments.

From advanced kiosk units to rugged mobile and mining grade assemblies, every substation is built with the same proven transformer technology behind Tyree's most trusted products, delivering dependable performance in mission critical settings.

50kVA – 20MVATo 36kVMini pad · Square · Elongated · Defence3,000+ units per year
Explore substations
03 / SWITCHBOARDS

Switchboards

Confidence at the centre of every network

Each unit delivers safe, reliable power control, giving utilities and industrial operators a solution that is built to perform, built to integrate, and engineered for long-term resilience.

Bringing the same trusted engineering behind our transformer and substation technologies into the heart of electrical distribution, Tyree Switchboards are crafted with enduring construction and precision workmanship.

AS/NZS 61439Low voltageSingle-source supply
Explore switchboards
04 / CABLE

Cable

Industrial grade cable customised for Australian industries

Tyree Cable offers an extensive range of over 2,000 cable products engineered for industry needs, spanning industrial, commercial, infrastructure and specialist applications.

Manufactured to rigorous standards and backed by a long-standing reputation for durability and performance, Tyree Cable delivers dependable results across utility, infrastructure, industrial and specialist environments.

2,000+ productsWeldingSolarMarineAutomotiveSecuritySpeaker
Explore cable
The six cable application pages now have one entry point only: the Cable page. The standalone block on this page has been removed, so the Cable page must carry those six links prominently near the top. They are the highest commercial-intent terms on the site and the old industry URLs redirect straight to them.
05 / WIRE

Wire

Premium copper wire you can trust, strand after strand

Whether it is powering equipment, protecting signals, or standing up to harsh conditions, Tyree wire delivers the consistent reliability technicians and engineers count on every day.

A wire range crafted from high-quality oxygen free, plain, and tinned copper. Known for dependable conductivity, flexibility, and long service life across automotive, marine, industrial, communication, and control applications.

Oxygen freePlain & tinnedAll conductor sizes
Explore wire

Custom & engineered to order

Non-standard ratings, footprints, enclosures and finishes engineered and manufactured to your specification.

Talk about a custom build

Start from your industry

Nine industries, each with the products, ratings and standards that apply to it.

Browse industries

How it is made and tested

In-house engineering, steel fabrication, testing laboratories and field service.

See our capability

Not sure which unit you need?

Home / Foundation

The Sir William Tyree Foundation

A private philanthropic organisation that partners with eligible bodies to advance research and innovation, to raise awareness about careers in engineering and medical science, and to support talented students experiencing disadvantage in their education.

Funded by approximately 50% of Tyree Group profits.
The red band stays. This is the one place on the site where a flat red field does real work. The change is that the funding model is stated in the hero instead of appearing for the first time under Governance, seven screens down. It is the fact that makes everything below it credible.

"A short line from Sir William, the Chair, or a scholarship recipient sits here."

Attribution · Role
NEW — full-bleed feature image. Sits directly under the red hero so the page opens with a person rather than another block of text. Works either as a portrait of Sir William with a line from him, or as a photograph of a scholarship presentation. If no quote is available, run the image without the overlay rather than inventing one.

What the Foundation supports

Advancing research and innovation

We fund research in both medical science and engineering to improve Australia for future generations, including developing or supporting appropriate infrastructure for the generation of power.

Promoting careers in engineering

We support programs and initiatives that encourage young people to consider careers in STEM, with a particular focus on engineering and medical science.

Supporting talented students

We provide both financial and mentoring support to talented engineering and medical science students, at all levels of study, who have experienced disadvantage in their education journey.

Existing copy verbatim, moved off the red hero onto white where three paragraphs of reversed body text are currently hard to read.

History

Founded by Sir William (Bill) Tyree in 1946, the Tyree Group has grown to become one of the largest manufacturers of transformers in the Southern Hemisphere.

In the early 1970s Sir William established the Tyree Foundation to provide tangible support for the causes and projects closest to his heart.

Sir William was a passionate supporter of education, as well as medical science and engineering research.

The current Tyree Foundation Board honours his legacy by maintaining a strong focus on these important areas.

Existing copy verbatim. The current layout leaves roughly a full screen of empty grey above this block. Add a portrait of Sir William beside it: the page pictures the current Board twice but never its founder.

Governance

According to the vision of the late Sir William Tyree, the Tyree Group of Companies donates approximately 50% of its profits to the Foundation, which is overseen by a dedicated Board of Directors, led by Sir William's daughter Robyn Fennell.

Directors

+
Keep the accordion but name the directors in the collapsed state, or list them plainly. Board names are a trust signal for grant applicants and are currently hidden behind a click and invisible to search.

Recent commitments

All Foundation news
$7.5 million

Sir William Tyree Foundation makes $7.5 million gift to UNSW Nuclear Innovation Centre

Establishing research scholarships, supporting emerging academics and advancing nuclear engineering research.

2025 Scholars

Tyree scholarship recipients visit Braemar Factory

Two days exploring advanced manufacturing, meeting Tyree leaders and touring ANSTO's research facilities.

$8 million

Tyree Foundation investing $8M into Powerhouse Parramatta

Establishing the Tyree Foundation Gallery, one of the museum's largest exhibition spaces.

The Foundation at work

More from the Foundation
NEW — gallery grid. Eight tiles on a four-column grid, with one image spanning two columns and two rows so the block has a focal point rather than reading as a uniform contact sheet. Squarespace: Gallery Section set to Grid, or a Gallery Block with a lightbox if the client wants captions on click. Two rules worth holding: crop everything to the same tonal treatment so mixed sources do not fight, and caption each image, because uncaptioned philanthropy photography reads as stock.

Applying for support

For all enquiries, including grant and scholarship applications, please contact:

Jane Miller

Executive Officer, Sir William Tyree Foundation

jmiller@tyree.com.au

+61 2 4872 6177

Eligibility and how to apply
The sitemap adds an "Applying for support" page. A named email address with no criteria attached generates unqualified enquiries and makes Jane the filter. Three sections would fix it: who is eligible, what is out of scope, and whether there are rounds. This block links to that page rather than trying to hold it all here.

Funded by what we build

The Foundation is sustained by the Tyree Group's manufacturing. Every transformer, substation, switchboard and cable drum contributes to it.

Closes the loop back to the commercial site. Without it the Foundation page is a dead end for a buyer who arrived via a Foundation news story.